Project Overview

Being a huge fan of Tyler’s music and creative directing taking on this task although fun I know was going to be big challenge. Tyler is known for making all of his creative work himself from musical beats, clothing designs, even album artwork. After careful studying throughout the years, I felt comfortable enough to create these designs for him without straying too far from his design style currently. I kept all the important aspects of his work from, bright colors, bold text, even his signature cat logo that has been popular since his ODD FUTURE days. These are the little things that would keep his brand equity but giving it a fresh look. 

 Final Execution